The irony of tech is that reducing friction (such as the Internet making it easy to go to one provider or another) also makes it easy to go straight to the “best”.

By being consistently 0.1% better in the early days, many of these companies earned themselves an unassailable lead. Why go to the little guy when the big guy is big and safe and familiar (yes we at HN don’t operate this way; we aren’t normies and are a minority so we don’t hold sway en masse)

Thanks to a lot of hard work to make great products, big tech has (earned!) market power but still has a mandate from shareholders - and even if not legally required via fiduciary duty it IS the current culture - to find growth at all cost.

When there’s no growth to be had by being nice, but you’re still being told to grow.. well, yeah.