If you look at an individual like Mark Zuckerberg, the media reputation went all the way from heroic savior, to fairly negative.

I'm sure they've changed as a person, given the amount of time that has passed, but I don't feel their behavior has changed that dramatically.

Not as much as the article (and especially headline) suggest. It most certainly hasn't been frozen in time but I'd wager there are more people trying to use tech to make the world a better place now than ever before (though there has been a massive influx of people who make almost no attempt).