People viscerally feel the disdain from the monopolies giving you the "What are you gonna do? Switch to a competitor? BWHAHAHAHA! Good luck, plebe." And it makes them angry.

For all intents and purposes, every single supply chain devolves to a cabal of suppliers who have no downstream capacity. As such, even if someone downstream wanted to shake up their competition, they can't get the supply to do it. Covid didn't cause this, but it did make it obvious to even the dumbest businesspeople. Consequently, all the businesses across the chain have settled into extraction knowing that their position is unassailable.

The problem is that the general public fails to diagnose that the issue is monopolistic control, and that the solution is to keep breaking these cabals up everywhere, aggressively.