> Social media is an extremely competitive landscape, with competitors rising overnight.
This is not true at all. There are two players. FB/Instagram and TikTok. Using one does not preclude using the other. Other than tiktok, who was the last new player in social?
> Google, Apple and Microsoft dominate the world with their products and platforms. Facebook & WhatsApp certainly doesnt.
Whole countries literally run on WhatsApp.
You don’t consider YouTube to be social media?
I wish WhatsApp would get nationalized. I absolutely hate having to use it.
https://en.wikipedia.org/wiki/List_of_most_popular_social_pl...
There are all kinds of social media, its segmented by userbase, and culture/geography.
Telegram has 1B users (which is surprising to me, I thought it was an ex-Soviet thing), and there are entire geographic strongholds, such as Russia and China.
Russia and China still use iPhones and Windows, but entirely skipped out on Facebook and Whatsapp.