It's not that everything has to be sweet, but rather that, for example, Coke really isn't Coke without sweetness and people just happen to enjoy Coke. And if you're going to enjoy a Coke, Coke Zero or Diet Coke is better for your health.
Of course there are other things like coffee that really are not defined by sweetness and can be perfectly enjoyed unsweetened.
A guy on the Internet recently reverse-engineered the Coke formula and published the recipe. I always liked Diet Coke, the regular one is just too sweet for me.
So I replicated the recipe, and I actually liked unsweetened Cola! It feels a bit tea-like, but also more acidic. Kinda like coffee but without the bitter undertone.
If you like Coke drinks, I highly recommend it.