> Do you really think companies have started spending millions on tokens and no one from finance has been involved?
Oh, they were involved all right. They ran their analyses and realized that the increase in Acme Corp's share price from becoming "AI-enabled" will pay for the tokens several times over. For today. They plan to be retired before tomorrow.
That magic trick only works for publicly traded stocks.
Most firms are not a google or a Microsoft - a firms cash balance can become a strategic weapon in the right environment. So wasting money is not a great idea. Lest we forget dividends.
Moreover if you have a budget set re. Spend on tokens - you have rationing. Therefore the firm should be trying to get the most out of token spend. If you are wasting tokens on stuff that doesn’t create a benefit financially for the firm then indeed it is not inline with proper corporate financial theory.