But that doesn't matter.
If I'm looking at the framework or the Thinkpad or anything else I've said "no thanks" to Apple laptops
This is my starting point. I've already turned the Mac down.
It's like turning down a very specific slice of cake and then being offered the same kind of cake from different vendors when really you just want a salad
Most people who have the option of buying a Mac and still go with Windows/Linux machines do so because of the software. The hardware is almost universally agreed to be great, and a stronger overall package than most non-Mac options.
So making Mac-like hardware with Windows/Linux software is very much a great value proposition to many people.
Why?
If for software: thats the point.
If for hardware (because its not serviceable): then thats what the framework is fixing.
It is no secret that Apple hardware is superior right now. If you don’t like that as a fact then convince Dell/HP/Lenovo to do better. It is a valid north star for Framework in the current ecosystem to differentiate but chase the best in market.
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Also, your comments are devoid of things that you actually feel like you’re missing. I think you’re just being snide because you've taken a position as “anything related to Apple is bad” which undermines a lot of genuine engineering they do.