>one wonders if stoking the model to be unconventional is part of the success

I've long suspected that a lot of these model's real capabilities are still locked behind certain prompts, despite the big labs spending tons of effort on making default responses to simple prompts better. Even really dumb shit like "Answer this: ..." vs "Question: ..." vs "... you'll be judged by <competitor>" that should have zero impact in an ideal world can significantly impact benchmark results. The problem is that you can waste a ton of time finding the right prompt using these "dumb" approaches, while the model actually just required some very specific context that was obvious to you and not to it in many day-to-day situations. My go to method is still to have the model ask me questions as the very first step to any of these problems. They kind of tried that with deep research since the early o-series, but it still needs improvement.