Jira's UX is crap. Try Linear.app, which is truly great software, equally appreciated by both software engineers and project/product managers using it.
People can sell me layers ontop of JIRA but you can't position yourself to replace it, too much already integrates with JIRA and if you're not a startup then its a political cliff edge to try to make a case to replace JIRA.
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Is this an ad? I've never heard of this and the website tries really hard to be an Apple product launch instead of showing what the tool looks like with 200 tasks on the board.