> Unlike household appliances, where consumers make decisions mostly on the basis of price and being $5 cheaper than the competition is what will get you the sale even if it means using plastic instead of cast or forged metal parts.

Some of this seems reverse causal to me. There were many consumers interested in options other than a race to the bottom. I certainly remember 90s Consumer Reports-era consciousness of consumers trying to find the best products as they all seemed to race to the bottom.

The irony seems to be that now that GE has sold GE Appliances they've been returning to higher quality and cutting fewer corners just because activist US shareholders wanted slightly higher dividends each quarter. It feels like only a matter of time before Heier finishes the next steps in the Lenovo playbook and stops paying GE to license their brand and stop giving credit to a US company that stopped caring about consumers and consumer product quality decades ago.