Yes, that's exactly the focus of modern feminist studies. Figures like Donna Haraway have pushed for a field of study that goes beyond identities of womanhood.
> She advocates for political organizing based on "affinity"—conscious coalitions and political choices—rather than essentialist identities based on biology or shared oppression.
If the goal is to decouple feminism from feminine identities, which by definition means it then also needs to apply to masculine identities, then I think they need a new name.
Also, it appears that >99% of feminism researchers are publishing their scientific papers with a feminine name. I can easily understand why the general public might confuse the 2 groups with each other.
Which brings me back to the question: what do you think the authors hope to gain by invoking this association? Especially now that we have established that their word choice is highly likely to be misunderstood?