As someone who has built a lot of greenfield UIs while also maintaining old ones (13+ years old SaaS), I recently set up LinkedIn ads and realized the UX is abysmal considering it’s something they’re actually trying to make money from. Maybe—just maybe-I’ve seen such poor UX in a free web app that lacks a maintenance budget. The only reasonable explanation I can come up with is they have a lot of silos within the ad portion of their platform, and each team works on their little corner and no one tries to work with it end to end. Since it’s LinkedIn, this is inexcusable. You go and try to make an ad campaign and then an ad set within it containing some ads, and then come back to it a week later and try to find all these entities you created. You may land on one and take a very long time gritting your teeth and praying for a way click around until you can find another one. What‘s the net drain on worldwide GDP caused by the time-wasting UX of this component of LinkedIn?!