I agree, and I think the metrification of UX hasn't helped here.

If you read the old Win32 interface design studies, and Raymond Chen's "Old New Thing, The: Practical Development Throughout the Evolution of Windows" you realize what people click isn't always what they want.

And old UX was ensuring that it was build in a way that what the user clicked was what they wanted.

Now? Since the MBAs came in the UX is another hostile piece of software, trying to trigger you into spending money.