>The subversion of language is sometimes poetic, sometimes just "play".

...And the vast majority of the time, activism.

>Regardless, the fact that so much of this masc-biased website's energy is being sucked in on this little prickle is evidence that the strategy is quite effective

In the same way that covering yourself in feces is effective to keep undesirables away, yes. It works. It keeps everybody away, though, and make people think less of you.