I am probably far more sympathetic than you can ever imagine but the antecedents are not really unique to google. The technical destination of targeting advertising just looks like this given privacy laws (well the lack thereof).

See https://www.eff.org/deeplinks/2025/04/eff-congress-heres-wha... or probably any recent publication about privacy rights by the eff.

Like I get it but be mad that congress is a bunch of goofy old people who give zero shits. If you can point at some lobbying by google then by all means so be it - certainly they appeared to have kissed the ring as of late. But keep in mind googlers personally direct money into the eff every year too.