If AMD's betting the company on their AI compute, they had best follow the advice in the article because the only way to compete with NVIDIA is to meet/exceed not just the performance but also the DevX.
You can't have good performance without good DevX. There's a reason why we get a new python dsl for nvidia GPUs every week.
These days it's for sure the dev environment that is lacking, hardware is okay (potentially great?!), software abysmal. To run a local llm in a stable manner implies using Vulkan.. any attempt at ROCm is totally hamstrung by haphazard support of hardware alongside with an online presence poisoned by people primarily discussing work-arounds rather than work when it comes to AMD as a platform. Argh.