$1,605: average annual ad value of a U.S. Google user

There's a problem...

Population of the US: 349 M, of which 250-300 M use Google services, multiplied by 1605 USD per user = from 401 B USD to 481 B USD, but in 2025 Alphabet did 403 B in total, from every service, in the whole world.

This is a good example of why averages (by themself) can be very misleading:

- avg. $1_605

- but mean is $760, i.e. half the users generate $760 or less

I also wouldn't be surprised if the sampling distribution has two maxima even if smoothed (on around the mean and another at the lower end). Would be nice to have that plotted out properly.

Glad I block ads and use Kagi

Add Meta and the rest of the Attention Economy and for a family of 4 they extract 10K a year. The rest of the world its like $700-1K. The US Attention pool gets overfished because thats where most of the world cash sits. Over optimized Cream Skimming.