People are used to living in highly regulated markets. When they go to a grocery store to buy lettuce, people don't stop to ask "what regulatory regime is this lettuce being sold under?". They just trust that food being sold in a food store will meet our societal standards for food. I can go to Amazon and order a raw steak for delivery, and still trust it will meet standards.

The situation with wellness apps is that they are a product that are designed specifically to exist outside of the regulatory regime that people associate with them.