But, free software lost it's way around GPLv3. From the end user's perspective, GPLv3 says that you can only use the software if it's either a cloud service, on hypothetical open firmware devices, or if you install it yourself.

AGPLv3 partially solves the issue by blocking people like Google from using it to build proprietary cloud services that take away their users' freedom. (It still doesn't solve the problem where providers use network effects to achieve the same end game.)