alt Hacker News> We aren't mindless zombies buying whatever we see on TV.
But we are. I don't want to turn this into a political slap fight but it became apparent to me the extent in which people are swayed by advertising when I read an article that talked about how one party in the US was concerned that the other was going to win an important seat becase the other party had done a recent spending surge on ads in last few days before election day and they were concerned that they couldn't match it.
That article right there forever changed my view of the average person on the street. In a highly polarized campaign and political environment with months to years of knowing who the candidates and policies are and they can still be swayed by millions in TV and radio ads? Like it sounds like these people could literally be on their way to vote for a candidate and then switch their mind at the last second because they hear an ad on the radio as they're pulling into the polling station.
That's absurd -- but it's real.
People are completely enthralled by advertisements to the point where they'll buy a stupid truck that they can't fit anywhere, that they need a ladder to climb into, that has terrible sight lines, simply because advertising tells them to.
Replies
Nah, it's not real. Your claim isn't supported by the data. Political advertising can help a bit at the margins but in the 2016 Presidential election the losing campaign spent about twice as much on advertising as the winner. Very few voters were swayed by last second radio ads.
(I would support a Constitutional amendment to restrict campaign contributions and effectively overturn the Citizens United v. FEC decision.)
If you don't want to make this about politics, use a product advertising example instead of politics which is not even comparable.
Advertised products will sell more, but only to a certain point. Like someone who wants an SUV and knows nothing else might buy the one from Chevy instead of Mitsubishi because of advertising.