This is funny, but Copilot is still an interesting case-study and (probably) failed predictor of where we are headed.

We all know, and have known for a long time, that the AI labs selling dollars for a nickel are going to pull that rug, and up that price, at some point.

Copilot, though, has been consistently the weakest mainstream AI coding offering. Inferior to Cursor or Windsurf at editor completions, inferior to Codex, Claude, OpenCode, blah blah blah, at agentic coding and also the old-school chat-style...

And now, it's no longer cheap AND now sucks even more than it has all along — the new $39/month plan is not only worse than all its competitors, but worse than its own $10 plan was a month ago — by a lot.

The thing is, you can't jack the price up unless you're good enough — at least on some axis, to some customer segment — to jack the price. And when you're not good enough, and you have vastly superior competitors who are not doing that yet... you're just forfeiting the game.

Which I agree, Copilot should do — it's the Windows Phone of AI coding assistants, after all — it still seems weird to me to just commit humiliating suicide rather that trying to make some deal with one of those superior competitors.

Instead of just jumping into a dumpster and lighting yourself on fire.