Yikes - selling "When did I last Orgasm" to Mark Zuckerberg's team seems like an undesirable "leak" of information.

.. To be clear, "wired app to standard ad-tech surveillance plumbing, sending concepts like user logged period and pregnancy mode entered, through its pipes, to improve ad revenues through Meta's targeting platform" .. ad-events .. this is the kind of behavior that happened, in plain-ish speaking terms, per what I read in my non-expert capacity.

Q: (answered) Now I want to know who runs (ran?) Flo - can we find their Board of Directors & C-level people on LinkedIn to profile what kind of industries lead to this kind of (I believe) privacy violating behaviors? It's a biased question on my part, as Correlation is not Causality! Onwards ..

My limited, biased, AI-driven research suggests the violating behavior ran from June 2016 through February 2019, and that generally the Company was designed to be consumer-app with subscriptions and is healthcare-adjacent, targeting an unregulated non-HIPPA market.

- INVESTORS = consumer subscription apps with ad-driven growth loops

- BUSINESS MODEL =

(1) free or freemium consumer apps where

(2) growth depends on paid acquisition through Meta/Google/TikTok ad platforms, which

(3) requires sending conversion events back to those platforms to optimize ad spend, and

(4) the SDKs that do this are designed by ad networks to hoover up everything by default.

- EXECUTIVE =

* No Privacy / Data Protection C-level officers during violating period