This is my darkly optimistic take on enshittification:
Companies know how to make good product, but if they don't have "new and shiny" to impress us anymore, then their only alternative is to make things worse so they can heel turn and then make things "better" by unmaking all of the worse things they did.
They can also milk their customers coming and going in the process.
It's not "enshittify or lose", its just raw greed. Things will get better again, either that or a competitor will destroy them. Enshittification is just the current meta and a new one will come soon enough.
When is the "get better" step? I've only ever seen two things happen mid- or post-enshittification:
1. The company builds a moat and just remains shit.
2. New entrants either displace the company entirely (most likely) or competition slows the enshittification process (distant second) or reverses it (almost never).
It's not clear to me why "get shitty" is a necessary step to this. What part of GitHub's executives' grand plan is "have a barely-functional service that randomly prevents people from working"?> It's not "enshittify or lose"
I think it’s “find natural monopoly and reduce costs (aka enshittify)”.
Github is a natural monopoly and users cannot go anywhere. Unless you’re famous like Mitchell Hashimoto.
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I don't think companies know how to make a good product any more. Conway's law won this battle.
I think it's that company management has no incentive to do well. So they have no reason to push this down to the bottom tier of workers who actually make the products. The feedback loop is open. They make an order, the product gets worse, the line goes up, they don't know the product got worse and they have no reason to care anyway.
Slop didn't start with AI.
The West already forgot how to manufacture things, and we are now forgetting how to code: https://news.ycombinator.com/item?id=47907879