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kingstnaptoday at 2:22 AM2 repliesview on HN

The real question is what do you get out of advertising to people who don't have any money? Kinda squeezing blood from a stone.

You'd be better off saying you use those people to A/B test changes and filling idle GPU batches while giving paying customers a more consistent experience.


Replies

troyvittoday at 4:21 AM

> The real question is what do you get out of advertising to people who don't have any money?

Psychographic data. What they learn from these folks will create the most powerful manipulation technology yet.

ldoughtytoday at 2:27 AM

A bunch of people pay to remove ads, and a bunch of people that are happy to give businesses their attention (view ads) I'm exchange for services... I.e. Gmail, YouTube, but don't feel they use enough / are annoyed enough to warrant $15-25/month.

Some brands are okay with impressions.. you can build trust in your product be advertising it for weeks/months and when the user does make a purchase that brand is on the mind.