I'd take the opposite point of view: just thinking about life, desires, and goals is how people wind up paying $10 to Whole Foods for a slice of "healthy pizza" that is nutritionally identical to any other pizza but comes out of a cute stone oven and is displayed on a wooden platform next to green leafy plants. Vibes astrology is notoriously easy to exploit, both by your own sugar/salt/fat-seeking instincts and by unscrupulous commercial forces, let alone the two working together. The unique thing about calorie counting is that it cannot be exploited like vibes astrology. Not even with a 20% error margin, which is (probably not coincidentally) the caloric deficit targeted by standard dieting advice.