During the pandemic we had F1 teams attempting to solve all the world's problems with their superior tech and methods, but nothing really came of it. This story has overtones of 'here we go again'.

Truth be told, Ferrari don't have normal customers. All of them have to be extremely rich. Even then, they get treated as if they are 'tractor company owners' and not worthy. The F1 team has hundreds of people for running two cars, with those cars needing to drive no more than two hours at a time, with no need for the cars to last more than one season, at a cost of many millions.

Compare with the hospitality sector, where customers come from all walks of life, from all over the world. Money has to be made rather than just spent. Rarely is anyone kept waiting (in a decent hotel) and the customer has to come first, at all cost. There are handovers and checklists, which are no big deal.

From my experience of various hospital stays, where waiting is glacial, I honestly believe that just a little bit of 'customer first' attitude would be helpful. Just a few staff that have experience from the real world of hospitality would make a difference, and I just don't see the F1 people having the basic skills, even if they can do high-octane pitstops in seconds.