The fines need to be something big enough to notice. There are currently lots of stores with one price on the shelf with a higher price at the register. In the past, it would be easy for it to happen by mistake. Now it is happening so frequently & systematically at the smaller retailers - like Dollar General or Family Dollar - that it is becoming a noticeable issue for states with poorer communities.
> All told, 69 of the 300 items came up higher at the register: a 23% error rate that exceeded the state’s limit by more than tenfold. Some of the price tags were months out of date.
> The January 2023 inspection produced the store’s fourth consecutive failure, and Coffield’s agency, the state department of agriculture & consumer services, had fined Family Dollar after two previous visits. But North Carolina law caps penalties at $5,000 per inspection, offering retailers little incentive to fix the problem. “Sometimes it is cheaper to pay the fines,” said Chad Parker, who runs the agency’s weights-and-measures program.
https://www.theguardian.com/us-news/2025/dec/03/customers-pa...
If a state AG is required to do something it wont happen. Only creating a private right of action changes behavior.