After all these years, I still think that this was a wasted opportunity on Google's side. As is well-known, Google (Googol) is a constant: 10^100. Instead of Alphabet, they should have named the umbrella company AlephBet [1] with a tag line: "we stopped thinking in constants".

[1] https://en.wikipedia.org/wiki/Aleph_number

That's been Alphabet's site since the restructuring happened back in 2015. The site has barely changed in a decade.