Not sure how they will justify zero click to advertisers though, except youtube.

https://www.google.com/search?q=did+google+seach+increase&oq...

There's a part of the tech industry that uses what I would call dark influencer techniques. Search is dead. Lidar is too expensive for AVs. LLMs are as scary as thermonuclear bombs. China China China. Without ALPRs you'll get carjacked picking up Tommy from soccer.

Some of it is for stock pumping, some for regulatory capture, some is flooding the zone with shit.

This kind of "marketing" is part of the reason why tech is held in low esteem now. It destroys the sense of optimism and replaces it with fake tech bro worship.