Search is doomed for people creating content that depends on organic search traffic because Google's AI is providing the content directly to people doing the search.

My decade old tech blog with 500+ posts now gets 10x less traffic than it did a few years ago and I'm actually on the fence on pulling the plug on my 10 year old business because traffic is so low it now costs me more to host video courses that I sell than I make per month from them. In turn this comes with other implications, such as maybe stopping my YouTube channel and no longer contributing to open source because paying bills has priority over hobbies. I enjoy spending time on these things and morally was always ok with giving away almost everything I do and learned for free, but income requirements are very quick to slap you into reality.