> This product was incredibly ambitious but the real miss was the market fit for what they were targeting.
Why is it that Apple gets 'participation' brownie points? When a movie flops, we dont go like 'The project was incredibly ambitious, but the market fit was bad' - We just say that 'it is a bad movie because nobody watched / liked it'.
Huh? Just because a movie flops at the box office doesn't necesssarily mean it's bad. There a plenty of examples of movie flops that later became cult classics.