Not everything is a conspiracy, true.
That said, if something really fits into Russian strategic interests, I'd be surprised if they didn't put their thumbs on the scale somewhere, and propaganda + targeted bribes do have some effect on the population.
Already since Lenin, propaganda directed at intellectuals and politicans abroad was the main weapon of the system. USSR formally ended in 1991, but the people and traditions are still extant and after a 90s hiatus are deployed again. The entire Putin's narrow circle of power are old-school USSR 60+ y.o. spooks, they won't change their ways any more than a tiger his spots.