I strongly dislike all of these companies (and the people who run them), and I don't love LLMs in general, although I use them every day because they are useful for my job.
But the simple fact is, if you're paying $20/mo and using $200/mo of tokens, that is not going to last forever.
The only way to make it last a bit longer for the people with relatively sane usage patterns is to try and stop people absolutely taking the piss
Ok well they need to do it above board and legally then.
That's not true, you're using RIAA-style wishful accounting here. If the company is willing to sell me $200 worth of tokens for $20, that's still worth only $20 to me.