Who cares about how you are seen when you are selling 0day for big bucks? The bad actor makes more money than the 'legitimate' one without breaking any law. Punishing someone who didn't alert distros despite a patch being available encourages the company to simply find flaws and sell them for profit - it pays more to begin with.
it’s called building and preserving a high trust society, you wouldn’t understand
If they want to take advantage of disclosure for marketing, they're either going to need to accept the norms around responsible disclosure, or they're going to need to accept how shirking those norms will come off. That's life in society. Sometimes it's annoying and sometimes it doesn't feel rational, but these norms have been negotiated throughout the history of our industry and are the way they are for reasons good and bad.
I just don't see the point in complaining about how shirking the norms of your industry will make you look irresponsible. I don't really care that they could have decided to sell the vulnerability instead. It isn't material.