If they’re going hard in on services maybe they’ll finally go up against Microsoft 365 and Google Workspace, proper.
Between the two someone needs to disrupt it with a cheaper stripped down alternative (from a big player) because the prices are going through the roof.
Apple has no desire to go into the enterprise space.
Unless they change their tack, Apple is unlikely to go head to head against Microsoft 365 or Google Workspace because they only target their own ecosystem (macOS/iOS). For MS and Google these Apple-owned platforms are not their primary user base.