Or non-personal.
There are non-commercial websites such as Government that put a lot of effort into focussing on the user.
Some of the Gov design systems are well worth looking at.
https://design-system.service.gov.uk/
https://designsystem.digital.gov/
I thought the object of government, legal and complaints websites was to reduce customer interaction? The British government is notorious for bad or barely functional websites.
I thought the object of government, legal and complaints websites was to reduce customer interaction? The British government is notorious for bad or barely functional websites.