> The website isn't for the founder, the marketing manager, or the board. It's for the person you've never met - the customer
Actually - the websites I create, design and maintain, are ... primarily for me. I am a very critical user though, so I am also a great feedback person. I tell myself "you need to improve this". Then I either do so, or put it in a todo file that is rarely looked at lateron again. So I don't agree that a website is not "for you". I think that a website CAN be for you. The article makes no such distinction; it only insinuates that everyone is incompetent and designs for things other people may not need or want.
Besides, people are also different - designing a perfect webpage is not possible. You have to make compromises. Take reddit.com - I can only use old.reddit.com because the new interface is so useless. That's one example of so many more that could be given here.