Came here to say basically this. Your company website is not for you, but your personal website should be. I spent years chasing Google traffic and useless business goals for my own blog until I realized I should publish for me, not the users.

And if I do something that Google doesn't like... who cares? It's for me and Google will come crawling (literally) back anyways.

Currently I use my blog as a bookmarking service. Instead of a browser bookmark, I built a Chrome extension that simply posts the link to my blog as a new post where it's public, and easily discoverable from any device BY ME!