This is how they usually roll. They innovate sometimes in hardware but tend to fast follow or even slow follow in software and services.
Apple Intelligence is a placeholder and a toe in the water.
They fast-follow then market so aggressively with just enough proprietary tweaks so they can trademark it that people think that Apple invented the technology.
They fast-follow then market so aggressively with just enough proprietary tweaks so they can trademark it that people think that Apple invented the technology.