alt Hacker NewsThat means absolutely nothing in the context of this conversation. It says right in their release ad impressions are up almost 20% and cost per add is up 12%. Those two metrics alone account for most of the increase in their revenue. Absolutely no conclusion can be drawn regarding the impact of AI on those numbers one way or the other.
It's not like they used AI to crank out some new revenue generating piece of software, or massively reduce operating costs. In fact their operating costs rose by 35%.
> It says right in their release ad impressions are up almost 20% and cost per add is up 12%
Have you wondered why this is the case? How do you think they increased impressions so much at their scale? How they did this despite losing 20M users?
To put it clearly, AI at every part of the pipeline: writing software, product features/experiments, A/B testing them, and pushing them out to users. Even before you get to something like LLM driven recommendations, you can virtually entirely automate the process of finding more "engagement alpha" with AI.