I have friends at two different companies that are taking a stick, rather than carrot, approach to this. They've set monthly minimums for token usage. Anything less than that gets you dinged in your next performance review. Imagine hiring a carpenter and writing a bad online review for them because they didn't use their hammer enough, even though the end product was on time, on budget, and worked well.

I was at a company 20 years ago that took this approach to automated tests. Everyone must write 2 a day, even if that's the only code they write that day. Once it was clear that this was being checked with automation, scripts were going around to generate and commit tests that 1 + 2 == 3 (replace with random numbers). Of course tokens are being burned this way at companies like this.