This is content marketing executed perfectly :) Reading it, I learned something new and interesting and they had an opportunity to show off one of their differentiators against the competition (low leakage flow due to tighter tolerances) and then at the end they casually mention the new product that has just opened for pre-orders.
Seems a little revealing that they tout the clearance and not the difference in efficiency.
I'd love more white, personally. I also don't understand the obsession with black. For me, black objects are very difficult to observe in detail, and that irks me.
If all advertising was this interesting maybe I wouldn't hate it
I enjoyed reading it. Informative and showing of their processes and giving some intricate details. And yes, the end goal is to sell products which is fine by me. I take this over any generic non-saying marketing-blurb any time.