Could be an ad for 'use LLMs more'. A generic ad like this helps all in the market, but if you own 30% of LLM market share, it still helps you 30% of the time.

Now that I think of it, every other industry has an 'advocacy group', whether cheese, oil, or nutmeg. So surely there is now some sort of LLM 'consortium', and group funding studies like this just fuels the FOMO. You can be sure such groups exist, and are pummeling every government in the world thusly. But I bet they're also looking here.

After all, it's a circle. Uh-oh! HR is using LLMs, you'd better too potential employee! Then later? Uh-oh! The best employees you can hire are using LLMs, you'd better too HR!

They already FOMOed us into basically everything else, why not LLMs too?