> So a project should change its nam

Potentially... supposing the criminal investigation into this uncovers a hitherto unknown organ harvesting scheme operating within the global music records industry; the subsequent police dragnet implicates significant proportion of the world's music stars and record labels and generates continual major headlines and criminal convictions - with all their lurid details - all for multiple decades from now on.

It's quite ridiculous when I put it that way, but this is basically the same thing as Epstein's network, just with a different crime; and Epstein was already in the news almost 20 years ago from his first conviction.

...so back in 2009, back when everyone was building their own social-network websites and online dating services, and supposing your real-name was also Epstein, so you called it "EpsteinLoveIsland.com" - would you have changed the name back then?