No, it doesn't. It used to be when the airline lost your bag they would get it to you no matter what. They own their mistake, and make it right to the best of their ability. In the most egregious case I can recall, delivering skis and poles 4hr+ from the airport into a remote mountain village ca. 2003. This is how you build trust in your brand--when you fuck up, you take ownership and make it right. You don't just shrug it off and throw a gift card on the floor like "take it or leave it idgaf".