The article says loyalty programs and https://mgaleg.maryland.gov/mgawebsite/Legislation/Details/H... makes no mention of this store restriction. Just retailer.

It’s unclear to me why transportation demand pricing is allowed but not delivery.

I expect the outcome of this to be prices raised for everyone and then loyalty discounts per group.

> This is something Lyft and Uber do, but it's not really possible in retail.

It is possible for retail. For example, you can simply not display the price. You can display a price range. You can use EInk displays which auto-update based on who's approaching the item.

And of course it's infinitely possible in an online store.

One example of how this is being employed is McDonalds trying to push everyone to use the app. They'll give lower prices in app while raising prices on the menu giving a "not using app" tax. That enables them to have flexible per user prices within the app. A store could do the same thing.

This is possible in retail, or will soon be.

Canada's major grocery chain has migrated entirely to LCD price tagging that can receive OTA updates. There are now no paper price labels in the store.

The same chains have extensive camera coverage on the entrance / exits of the store.

So pricing can be an optimization function as fine grained as persons currently in the store.

Cameras on the aisles as well can enforce that individual tags update while nobody is within 15 feet, etc.

It's hard to even talk or think about without without sounding (and becoming!) conspiratorial. Add a little data from our trusted partners and they can jack specific prices according to urgency - eg, floral bouquets when you're en route to a dance recital.