> Merchants face fines of $10,000 for running afoul of the law, and penalties of $25,000 for repeat offenses.

Another limp-wristed penalty. Why not something like "$1,000 per dollar that you received as payment for prices in violation"? Customer buys a $5 can of beans that was AI-priced, you owe $5,000. They buy another can, you owe another $5,000. You have it set for the whole store, wham, you now owe 1,000 times your gross revenue for that day. Better damn well not do it.