Nothing against her, I just think it's not advisable to put a lot of emotional investment in a company that's already shown it's willing to throw away what made people loyal to it to begin with. I've seen a lot of other deeply committed superfans of Southwest feeling upset and angry and even betrayed at various unpopular and customer-hostile moves they've made in the last few years, so it was kind of surprising to see people still buying into their image. Maybe the changes just haven't hit something they care about (yet), but it's always risky to treat a company like they're family/friends/etc. (even if individual employees are great people).

This is the internet; we don’t do “reasonable” here, apparently :p