It's even more in regards to production planning. Building the production pipeline takes long and is inflexible as you need to ensure to pick suppliers which will provide spare parts for a sensible price for the whole lifecycle. Thus you limit capabilities very early in the design cycle.

A software based solution you can finalize last minute and with later updates add extra features. Thus if a competitor provides a feature you don't have to wait years for the next new design, but can deliver based on software development priorities any time, to any series you like (even add after delivery)