A few years ago, I got a tour of Starbucks headquarters from a friend. One thing I didn't expect: it's literally filled with rooms where people just taste coffee, all day, every day, to make sure it's what it's supposed to be.
It's crazy how even something which feels mediocre so much of the time - fast-food coffee, a budget airline - requires an enormous amount of human effort to pull off reliably.
(And yes, you can dislike Southwest as a corporation and still think things like flight attendant training and plane simulators are cool. Come on folks.)
I would love to tour a coffee company (or a chocolate company). Two of my favorite things. :)
> filled with rooms where people just taste coffee, all day, every day, to make sure it's what it's supposed to be.
I’m picturing a room of tasters going “bitter, acrid, off-putting… approved”
Sometimes, large corporation values consistency above one-off excellence. It’s how they build their brand (the promise of consistency).
I won’t be surprised if the people in rooms tasting coffee is also looking for coffee that is too good for one-off but hard to be replicable in the various stores they have.